Review Kao's success on Brandyond
With a full-scale of online and offline promotion, including the online Chinese brand page, Chinese catalog, online big online activities of electric business platform and abundant offline activities, Brandyond’s holding subsidiaries - China World Enterprise Co, Ltd., 2013 full-year operating income was 142,000,000 yuan, of which diaper sales of Kao series was 116,000,000 yuan, GOO.N series was 9,160,000 yuan, moony series was 7,930,000 yuan and BLAUNE series was 3,000,000 yuan.
As of November 2014, operating income was up to 168,000,000 yuan, of which diaper sales of Kao series was 126,000,000 yuan, GOO.N series was 15,570,000 yuan, moony series was 19,270,000 yuan and HASEGWA series was 190,000 yuan.
Here is 2013-2014 Diaper Sales Data Sheet of China World Enterprise Co, Ltd.,
Here is 2013-2014 Diapers sales growth chart of China World Enterprise Co, Ltd.,
According to the chart above, we can concluded that, Brandyond can not only successfully help overseas brand increasing brand visibility but also expanding their distributing channels in China and boost sales.